News

UCView partners with CognoVision to deliver digital signage audience measurement

February 15, 2010

Los Angeles-based digital signage solutions provider UCView Media and Markham, Ontario-based CognoVision have announced their partnership to offer advanced audience measurement capabilities to UCView's clients. CognoVision was awarded the Best New Audience Measurement Package at the 2009 DIGI Awards for its Anonymous Impression Metric (AIM) system. The platform includes face-detection and people-tracking technology that can be used to optimize ROI for clients in any industry.

"We're excited about our new partnership with CognoVision," said Guy Avital, CEO of UCView Media Inc. "The AIM system adds a whole new dimension to our platform, and opens the door to new opportunities for our partners. Detecting the audience in real-time will boost narrowcast campaigns' effectiveness."

On top of its ability to measure the audience, AIM also collects important data such as ads watched, consumers' viewing time and gender demographics per ad. The integration of CognoVision and UCView's reporting modules enables statistics to be analyzed and interpreted to optimize the effectiveness of future advertising campaigns.

Wilson's Gas Stops has been one of the early beneficiaries of UCView's partnership with CognoVision.

"The automated data reports provide valuable information such as peak traffic times and audience size," said George Jeha, president of Eye Catch Signs, the system integrators for Wilson's. "These reports are an eye-opener for retailers, providing a glimpse of consumers' behavior. Just a couple of months after deployment we saw how this technology will help create a mutually beneficial relationship between retailers and their customers."