Display Technology

Ubimo partners with VIOOH for programmatic, smart DOOH advertising

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January 20, 2021

Ubimo, a Quotient brand, has partnered with VIOOH to deliver programmatic DOOH advertising alongside location intelligence technology. With this partnership, Ubimo customers will have access to inventory on the VIOOH marketplace such as JCDecaux North America, according to a press release.

Ubimo's location intelligence solution provides insights into both customer intent and sales data to deliver better DOOH campaigns. Now with this partnership, customers will be able to use VIOOH's supply-side platform with Ubimo's demand side-platform to push advertisements to JCDecaux's digital billboard and street furniture in key markets such as New York City, Chicago and Boston.

"With current pressure to drive revenue as quickly and efficiently as possible, this is a great opportunity for brands to accelerate their adoption of programmatic DOOH," Gavin Wilson, chief revenue officer at VIOOH, said in the release. "Offering better targeting, decision making and campaign flexibility, programmatic OOH allows brands to pause, adjust, restart and optimize campaigns mid-flight, which enables efficiencies in media spend and optimized ROI that would be difficult to achieve otherwise. We're looking forward to expanding our accessibility for advertisers with Ubimo."