Turning Technologies unveils Web-based polling system, ResponseWare Web

Turning Technologies LLC, a solution provider in the audience response industry, recently announced the domestic availability of ResponseWare Web, its next generation and most ubiquitous response system yet.　

ResponseWare Web is a Web-based polling application that allows participants to submit responses to interactive PowerPoint questions via Internet-connected devices including smartphones, other cell phones and mobile devices, laptops or a standard desktop computer.　 Turning is working with telecomm carriers to accelerate access to the new product, which currently is certified on the AT&T wireless network.

For use with Turning Technologies' flagship interactive PowerPoint product, TurningPoint, ResponseWare Web allows participants to respond via the Internet through standard Web browsers. The Web application immediately transfers their responses to a TurningPoint interactive polling slide typically presented to the audience via an LCD projector.　

Turning's web-based response solution allows alphanumeric entry for single response, multiple response, fill-in-the-blank and essay questions via a cell phone style input or a QWERTY style keyboard. The diversity of response types increases communication options and allows users to easily submit questions electronically during an interactive polling session to the presenter.　ResponseWare Web also displays the question and answer choices on the device while polling.　

Mike Broderick, Turning Technologies' CEO explained, "ResponseWare allows a much larger potential user base to access the benefits of TurningPoint response technology. Turning has proven again why our products are the benchmark in response technology. Our development approach is cutting edge, forward thinking, and prepared for ongoing technological innovation."

Turning expects ResponseWare Web to find popularity within all of its core markets—professional and rental events—and expand its market share. As a subscription service, users across all markets will benefit since ResponseWare Web will be offered at a lower cost than hardware-type keypads.　

With rising fuel costs limiting corporate and government travel, organizations will seek to take advantage of web-based technologies, the company says, and using ResponseWare Web in tele- and web-conference meetings or trainings will open up collaboration and feedback techniques previously limited due to functionality support. Companies and agencies with remote locations and/or field reps will immediately be able to assess comprehension of new products, training material and initiatives or easily gather key insights and data via mobile devices or laptops.　

Sporting as well as entertainment events that take advantage of this new method of instant polling will provide enhanced levels of audience engagement and participation. Beyond the engagement benefits, marketers will also realize exciting integration opportunities with mobile content, advertising, or branding messages.