TruMedia partners with JB&A

TruMedia Technologies, a provider of real-time audience measurement and proactive advertising solutions, has appointed JB&A, a U.S. channel-management-solution provider, stocking distributor and consultant, as an official distributor of TruMedia products in the United States.

"We're very excited to be working with TruMedia," JB&A CEO Jeff Burgess said. "We have evaluated most OOH audience measurement solutions currently available and chose TruMedia for its best-of-breed solution."

TruMedia's sensors detect viewers at angles of up to 130 degrees, covering the full range of viewing angles from which a typical digital screen can be seen. These wide angle sensors capture all viewers within viewing range of the screen and ensure the validity of the data gathered.

TruMedia makes PROM (PROactive Merchandising) possible by integrating its real-time audience measurement solution with content management systems to select ads and other content based on current audience size and demographics.

"The AlliO by TruMedia will enable our customers to bring the right content to the right people at the right time in real time and in the right place" said Josh Petru, vice president of technology, JB&A "This is the holy grail of every advertiser, media planner and buyer."