News

Triton, Phi Media partner on ad content for ATM screens

June 7, 2007

LONG BEACH, Miss. — ATM manufacturer Triton Systems has signed a deal with Phi Media for digital content on its ATMs.

According to a news release, the partnership with Phi Media, which provides closed-circuit digital content on LCD screens and automated equipment, is expected to allow retailers to easily and inexpensively add advertising to their ATMs. The Invideo Network powers Phi Media's proprietary digital content.

Phi Media's wireless LDC topper attaches to all of Triton's ATMs. The program features full motion video, animation, news, weather forecasts, stock quotes and advertising.

"With 70 percent of all purchasing decisions made while consumers are in the store, it makes sense for retailers to promote their products at the ATM," said Triton president Brian Kett. "And with Phi Media as a strategic partner to compliment our cost-effective product line, it has never been easier for retailers to harness the advertising capabilities of their ATMs."