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Transworld Media begins rollout of digital signage network at c-stores
February 27, 2008
COLLEYVILLE, Texas — Transworld Media, a digital advertising company, has announced it has selected Real Digital Media's NEOCAST digital signage solution to manage point-of-purchase programming and advertising for its nationwide convenience store network.
Rollout for the Transworld Media network is currently underway, with more than 1,200 stores contracted to implement the network by the end of 2008. Initially targeted metropolitan areas include Dallas, Houston, Atlanta, Los Angeles and Chicago, with 100 locations already installed in the Dallas-Ft. Worth area.
Transworld Media programming includes content slots for advertisement, informational and educational purposes. Advertising spots will be managed by leading media agencies and aggregators, including SeeSaw Networks, with programming updated monthly and expected to reach nearly 430 million consumers on an annual basis.
NEOCAST provides a solution for businesses or network owners requiring economical, reliable and scalable digital signage based on a software-as-a service-delivery model. The architecture eliminates IT infrastructure investments, reduces deployment costs and maintenance overhead, and ensures networks are always operating using the latest technology and feature benefits.
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