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Transformers roll out with projection mapping in Colombia
To tie in with the premiere of "Transformers: Age of Extinction" in Colombia, the rental-staging company Big Video delivered a digital signage projection mapping display on the façade of the Calima shopping mall in Bogotá.
April 17, 2015
To tie in with the premiere of "Transformers: Age of Extinction" in Colombia, the rental-staging company Big Video delivered a digital signage projection mapping display on the façade of the Calima shopping mall in Bogotá, bringing a 65-meter-by-20-meter area to life using eight Christie 3DLP projectors, according to a recent announcement from Christie.
With a brief to promote the premiere of the fourth installment of the "Transformers" film series, the digital content development company LPX Digital was looking to create a big impact, they chose to achieve it with projection mapping onto Colombia's second-biggest shopping mall, which pulls in thousands of people every day.
LPX worked with projection mapping specialists Big Video, who designed a matrix of six Christie Roadster S+20K (3DLP technology, 20,000 lumens, SXGA+ resolution) and two Christie Roadster S+10K-M (3DLP, 11,500 lumens, SXGA+) projectors. Two S+20Ks were used to cover each side of the façade with the main part divided vertically into two areas, each one covered by one S+20K and one S+10K-M.
The projectors were installed eight meters high on scaffold structures with a throw distance of approximately 26 meters. The video, lights and sound were synchronized using a Watchout multimedia processor, which also managed the geometric correction and edge blending. The total number of pixels in the projection was 4720 by 2160.
The video screened on the façade lasted seven minutes and contained fragments of the movie and promotional contents from the sponsors (General Motors, Hasbro, Oreo, Paramount and the Calima shopping mall). The projection mapping display played four times each night over three days, drawing an average of 350 spectators per show.
"We have been working with Christie for the last five years because it is one of the world's best and most reliable brands," Big Video CEO Joaquín Gutiérrez said in the announcement. "And, in this particular case, the equipment, as always, ensured faultless performance and gave us the sense of security we were looking for. The feedback we got from the client was overwhelmingly positive and the audience was completely wowed by the mapping."
LPX Digital CEO Jaime López said: "Launching the movie 'Transformers: Age of Extinction' was the end result of five months of hard work and it proved to be a really interesting experience because the message was conveyed in a mapping, which had never been used before in Colombia for promoting a movie. On a façade spanning 65 meters, it was absolutely crucial to get the image right for these 'Transformers' to ensure a big public impact, and I can safely say that the result was truly spectacular."
