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Toronto's SkyWay lands LED digital signage

IMA Outdoor, a Canadian provider of indoor out-of-home advertising solutions, partnered with U.S.-based LED visualization solutions provider NanoLumens to create two modern advertising platforms in Toronto's famous SkyWalk pedestrian walkway.

October 30, 2015

IMA Outdoor, a Canadian provider of indoor out-of-home advertising solutions, partnered with U.S.-based LED visualization solutions provider NanoLumens to create two modern advertising platforms in Toronto's famous SkyWalk pedestrian walkway, according to an announcement from NanoLumens.

The SkyWalk, opened in 1989, serves as the city's pedestrian hub linking Union Station, the Union Pearson Express, and the PATH system to the Rogers Centre, Metro Toronto Convention Center, CN Tower and Aquarium. "Hundreds of thousands of people pass through the SkyWalk every year," IMA Outdoor CEO Brian Rodkin said in the announcement. "And the new UP Express arrival hall is going to generate even more high-quality pedestrian traffic. It presents an absolutely sensational opportunity for advertisers to engage working professionals, international and local tourists who are hard to reach through traditional advertising media." 

IMA Outdoor selected NanoLumens to install two NanoSlim Engage 2.5-millimeter LED visualization solutions — one measuring 10 feet by 16 feet and the second measuring 6 feet by 10 feet. 

NanoLumens Regional Sales Manager, Canada, Martin LeClerc said in the announcement that the ability to complete the installation while maintaining a strict three-month deadline was critical, because the displays needed to be up-and-running by the 2015 Pan Am Games taking place in Rogers Center, where visitors and participants access the downtown stadium through the SkyWalk. "Our team met the challenge head-on, providing stunningly clear, bezel- and line-free advertising displays for IMA Outdoor and for their clients to showcase products and services during the high-traffic days of the Pan Am games," he said.

"Advertisers are insisting that their messages be seen with the highest quality resolution at extremely close distances and without the distractions of pixilation, bezels and lines that traditionally interfere with the advertiser's message being seen and retained," Rodkin said.

NanoLumens said its NanoSlim Engage solutions can receive inputs from nearly any device, so IMA Outdoor operates the system directly from their headquarters, making changing advertisements day-to-day a simple task. "Our existing clients love being able to daypart," Rodkin said. "For example, the Lottery can update a game's jackpot amount easily, without any fuss. And, we were able to show our Toronto Blue Jays spirit and support by running Jays fan messages during the playoff games."