News

Toronto media firm joins ScreenScape network

December 14, 2010

KB Media of Toronto, the exclusive distributor of Mirror Image products in Canada, recently announced that it has chosen ScreenScape, the community-based digital signage network company and enabler of location-based media, to power a new location-based marketing service based on ScreenScape technology.

KB Media operates a national advertising network that spans restaurants, bars, arenas and community sporting venues.

KB Media president and CEO David Brisson said in the announcement, "A ScreenScape Group gives us a KB-powered command center for distributing content to the ScreenScape Community, and we are excited to bring this technology to our existing venue clients and advertisers, many of whom have requested this comprehensive digital solution."

All members of ScreenScape share a common technology infrastructure, and in the process of creating content for their own screen displays, ScreenScape members can use techniques more commonly associated with today's social media networks, like Facebook and LinkedIn, to share content and form groups, according to ScreenScape.

ScreenScape single-venue licenses help small businesses to create and manage their own digital signs and to share their content with any other member of the ScreenScape Community. A ScreenScape Group allows a network operator to draw upon the ScreenScape Community to develop a content sharing network that centralizes advertising opportunities and reaches out to digital displays operated by any other member of ScreenScape.

ScreenScape technology also supports integration with social media technologies, which affords its members the opportunity to engage with customers through their mobile phone.

"ScreenScape technology gives us the ability to use digital signage to engage with consumers both visually and, building on social media services like Twitter and foursquare, through their mobile phones. This opens up new and exciting ways for our customers to build their brand in an increasingly connected age," Brisson said.