News

Titan lands $23M ad deal with Twin Cities' Metro Transit

Transit media sales company Titan has won a contract for static and digital signage advertising with Metro Transit, the mass transit agency for the Twin Cities, Minneapolis and St. Paul, Minnesota.

February 3, 2015

After a competitive process, transit media sales company Titan has won a contract for static and digital out-of-home advertising with Metro Transit, the mass transit agency for the Twin Cities, Minneapolis and St. Paul, Minnesota, according to an announcement from Titan.

Titan has worked with Metro Transit for the past seven years, and the new deal is a new five-year contract with two additional one-year options for the exclusive rights to transit advertising on behalf of Metro Transit.

As part of the new contract, which will commence on March 1, Titan will manage interior and exterior advertising on Metro Transit buses, trains, shelters, light rail platform kiosks and other properties, generating a minimum of $23,450,000 in revenue for Metro Transit over the initial five-year term. In addition, digital platform and shelter displays have already been explored, which will be designed to enable advertisers and brands to disseminate more dynamic content to the millions who ride Metro Transit each year.

Metro Transit, an operating division of the Metropolitan Council, is the transportation resource for the Twin Cities, offering an integrated network of buses, light rail and commuter trains, as well as resources for those who carpool, vanpool, walk or bike. It added a light rail line between downtown Minneapolis and downtown St. Paul in mid-2014 and is developing enhanced transit ways throughout the region. More than 289,000 people ride Metro Transit on a weekly basis, according to the announcement.

"Titan and Metro Transit have a longstanding relationship working together to provide innovative media products and advertising opportunities to businesses that want to target the millions of people who ride Metro Transit each year," said Marcus Bolton, GM of Titan's Minneapolis region, in the announcement. "We look forward to building upon our past successes and incorporating more digital solutions to provide Metro Transit riders with more engaging brand experiences."

"Titan has been a great partner for the past seven years, and we look forward to continuing the relationship," said Bruce Howard, director of customer services and marketing for Metro Transit. "When reevaluating our needs, we looked for a partner that had a long history of working with transit authorities all around the country and that was integrating new technologies to ensure that both riders and brands find value in Metro Transit media."