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Titan, Control Group complete merger, form Intersection

The merger of out-of-home advertising company Titan and technology and design firm Control Group to form Intersection, announced earlier this summer, has been completed, according to an announcement from Intersection.

September 18, 2015

The merger of out-of-home advertising company Titan and technology and design firm Control Group to form Intersection, announced earlier this summer, has been completed, according to an announcement from Intersection.

"Intersection, an urban experience, technology and media company will work with cities to solve modern challenges and reinvent the urban experience, creating more connected, livable and prosperous cities," the company said in its announcement.

The company will leverage the engineering and design capabilities of Control Group, which has more than a decade of experience with merging digital technologies with real-world user experiences in urban environments, with Titan, a municipal and transit media company and a provider digital out-of-home advertising.

"By 2050, more than two-thirds of the world's population will live in urban centers. Intersection is primed to provide scalable platforms for technological advancements today and meet the needs of the unknown challenges that cities will face tomorrow. Cities are tremendously pressured to foster deeper, more effective civic engagement and provide the technology and connectivity that citizens require to flourish. No company is better positioned to support this need for civic innovation than Intersection," said Dan Doctoroff, chairman of Intersection and CEO of Sidewalk Labs, which invested in the merger. "By mixing technology with an advertising revenue model, Intersection will provide solutions to urban challenges that have not been met."

Intersection is leading the team that is creating and implementing LinkNYC, New York City's program to replace its aging pay phone infrastructure with a fast, free municipal Wi-Fi network. As with LinkNYC in New York, Intersection said it aims to provide a customizable and scalable suite of solutions that are based on other urban center and corporate needs.

The senior management teams from both Titan and Control Group have remained at Intersection, and the companies will combine New York City offices in 2016. Intersection will continue to provide its roster of clients with service across digital strategy, technology, design and out-­of-­home advertising.