DOOH Advertising

Tirupati Edible Oils, Times OOH launch Ahmedabad digital billboard campaign

Tirutapi Edible Oils, an India-based vendor of edible oils such as cottonseed oil, has entered an exclusive digital billboard partnership with Times OOH to distribute its "Har Tyohaar Healthy Tyohaar, Healthy Waali Happiness" campaign in Ahmedabad.

Image: Tirupati Edible Oils/Times OOH

October 22, 2024

Tirutapi Edible Oils, an India-based vendor of edible oils such as cottonseed oil, has entered an exclusive digital billboard partnership with Times OOH to distribute its "Har Tyohaar Healthy Tyohaar, Healthy Waali Happiness" campaign in Ahmedabad, according to a press release.

Designed to coincide with the season of Diwali, the campaign aims to position Tirutapi as the healthier choice for festive celebrations across 114 digital billboards, each of which plays the campaign 720 times daily.

The campaign is scheduled to run through December.

"Digital Billboards are an essential part of our media mix, enhancing our overall media strategy," Shaileen Patel, general manager at Tirupati Edible Oils, said in the release. "Diwali campaigns are always special, requiring unique planning. This year, we aimed to cut through the clutter, and the Digital Billboard campaign has done just that."

"It's always exciting to plan innovative campaigns for our clients, and Tirupati Edible Oils is no exception," Sumit Chadha, business head for airport and city media at Times OOH, said in the release. "We're thrilled to have them onboard again and look forward to continuing this partnership."