News

The Source lands in Toronto Pearson International

Toronto-based design agency Shikatani Lacroix has designed and delivered the latest retail location featuring digital signage for Canadian consumer electronics retailer The Source in Toronto Pearson International Airport.

January 28, 2015

Toronto-based design agency Shikatani Lacroix has designed and delivered the latest retail location for Canadian consumer electronics retailer The Source, located in Toronto Pearson International Airport.

Located in Terminal 1, the open-concept kiosk opened in December, and it's based on the new store concept Shikatani Lacroix designed in collaboration with The Source, focusing on creating innovative retail experiences with interactive merchandising technologies such as digital signage.

"The goal of the Pearson kiosk, and the new concept, is to create an inviting and engaging retail experience that showcases all of the cool tech The Source has to offer," said Richard Dirstein, executive vice president, design and innovation for the firm, in the announcement. "The open design and live product displays drive interaction. Pick it up and try it out."

"The Source is evolving its brand, and our new retail design is a reflection of this effort," said Ron Craig, vice president of marketing and business development for the chain. "We want to reinvent how customers shop for technology by creating a supportive, accessible, easy-to-shop experience. Working with Shikatani Lacroix has been an integral part of our reinvention effort on the retail front."