News

The Screen says it loves DOOH content

January 5, 2011

Digital out-of-home industry group The Screen recently launched a gallery to showcase the best in creative media content for the digital-signage industry in association with specialist communications agency SPAFAX, the LOVE CONTENT digital out-of-home creative media showcase.

The Screen has said that while the digital-signage industry may well be built on technology, it is 100 percent dependent on great content to succeed. So now the group is turning its focus to the creatives for the next stage of the industry's development.

The Screen has created the LOVE CONTENT gallery online (www.lovecontent.org) to showcase, promote and celebrate this growing body of work. The gallery is open to all, aiming to provide a platform for creative teams to show not only what is, but what can be done across this exciting new advertising medium, as a focal point for the best-of-the-best in this innovative new medium and as an important resource for advertisers, outdoor planners, digital signage network owners and creative agencies.

The LOVE CONTENT gallery will exist not just online, but also as a traveling showcase with a physical digital screen gallery. This installation, supported by digital-media player provider Digital View, will appear at key international industry events and shows, including an appearance in the Digital Signage Hall at ISE 2011, Feb. 1-3 in Amsterdam.

For more information, or to submit entries for the LOVE CONTENT gallery, contact Lisa Goldstein at The Screen at +44 (0) 207 631 2152 / + 44 (0) 7952 407974 or by e-mail at lisa.goldstein@thescreen.org.uk.