News

The Mountain moves to digital signage

October 31, 2013

Australian digital signage integrator Prendi has partnered with retailer Mountain Designs to create a new way to engage with customers, according to an announcement from Prendi.

Retailers are searching for new and smarter ways to attract and engage new customers in traditional retail stores, Predni said. Innovative retailers are recognizing that consumers are using digital technology to connect with brands and digital signage is an effective way to connect with them.

The Brisbane-based digital integrator Prendi is partnering with retailer Mountain Designs to bring digital signage into their stores using custom configuration and dynamic digital content.

"The objective for the client was to not only grab the customer's attention when they are outside the stand but to also use dynamic content and messaging to encourage them to come into the store, then converting the sales using the digital screens placed in store," Prendi Creative Director Nat Russell said in the announcement.

"The wining factor about the solution we implemented is that [it] is scalable across store layouts and components could easily be removed or added to maintain consistancy as the concept is rolled out to more stores. The two unorthodox screen layouts break the traditional configuration and have been designed specifically for the space in the store, flow of traffic and types of messaging that needed to be communicated."

Prendi took Mountain's existing brand assets, which included TVCs, logos, marketing and brand imagery, and created content that would work with the digital signage configurations created specifically for the retailer's store. "Being able to fully utilize their existing assets meant the client was able to reduce costs and ensure brand consistancy," Russell said.

"The digital signage solution we recommended to Mountain Designs provided them with a chance to combine technology and an in-store experience in a way that is dynamic, easy to use and most importantly is engaging for consumers," he said.

Learn more about retail digital signage.