The Digital Signage Show announces content creation demo

TRUMBULL, Conn. — KioskCom Self Service Expo and The Digital Signage Show announced a new content creation demonstration and "The Next Big Idea Contest." New and unique to the conference, which will take place November 10-11, 2009 at the Jacob K. Javits Convention Center in New York, the events will bring added value and diversity to the conference offerings.

A first-of-its-kind, "Cooking Up Content: From Concept to Screen" will bring together brands, venues, advertisers and other organizations involved in digital signage for a live demonstration by the industry's leading content creation strategists. The demonstration will provide attendees with a two-day, all-encompassing view into the strategy, creative process and deployment of the content creation process, including:

• Creative Briefings
• Communications Objectives
• Play Loop Strategy
• Content Storyboarding
• Content & Post Production

Also new to the show's line-up is the Coinstar "The Next Big Idea Contest," where the automated retail experts are giving away $10,000 for the best new concept in retail-based kiosks. The company is looking to reward entrepreneurs who have a great, inventive idea for a self-service solution, and to identify high-potential companies for future investment opportunities. Entries are due by October 8, and the winner will be announced at the KioskCom show.

"In our continuing commitment to the end-user buyer, we felt the addition of these special events were a perfect fit for our continued focus on making sure strategies were well thought-out before any technology is purchased or media is created," said Lawrence Dvorchik, general manager of The Digital Signage Show. "It's imperative that organizations realize while their brand needs to be in many places, the focus needs to begin with a strategy to reach out to specific audiences and engage customers to motivate them to action."