News

Texas movie theater raises curtain on digital signage

July 24, 2013

Digital signage solutions provider Cinema Scene Marketing today announced the completion of a comprehensive installation of its digital signage solutions at the Santikos Theatres Palladium AVX Entertainment in Richmond, Texas.

This project includes 92 digital signage screens displaying concession, restaurant, box office, auditorium and entertainment content. The Palladium AVX Entertainment is a 180,000-square-foot facility boasting 22 auditoriums, state-of-the-art sound and projection systems, a bowling alley, multiple bars and a variety of dining options. Cinema Scene Marketing's digital signage platforms provide Santikos Theatres with the ability to communicate important menu, entertainment and directional programming while maintaining the theatre's high-end aesthetics, the company said.

"We relentlessly strive to offer our guests a unique entertainment experience, and Cinema Scene Marketing has proven to be a valued partner for us," said Chris Prichard, director of marketing and assistant director of operations for Santikos Theatres. "Their digital signage offerings are flexible, dynamic and give us the ability to offer our patrons a unique experience."

Cinema Scene Marketing said it handled every facet of this project, including hardware procurement, installation and creative design. Among the novel aspects of the project were the inclusion of exterior, all-weather digital displays which, on any given day, include upwards of 30 movie titles and show times, flexible programming options providing the ability to stream televised events or display local artists' work, and minimalistic content, incorporating highly stylized food and beverage imagery.

Learn more about digital signage in entertainment venues.