News
Texas Digital completes digital menu board install at Alamodome
August 31, 2010
Texas Digital announced today that it has completed a digital menu board project at the Alamodome stadium in San Antonio.
Earlier this year, ARAMARK and the city of San Antonio started a joint project at the Alamodome in San Antonio to renovate their concessions areas with new food concepts, graphics and signage, including digital menu boards. Texas Digital Systems Inc., headquartered in College Station, Texas, was chosen to provide the hardware and software for the digital signage portion of the project.
The Alamodome is a 65,000-seat multi-purpose facility and is home to concerts, conventions and professional sporting events throughout the year, including Dallas Cowboys Training Camp, the Alamo Bowl and the University of Texas at San Antonio football team beginning in the fall of 2011. It hosts an average of 900,000 visitors each year, according to stadium officials.
There are 24 permanent concession stands in the Alamodome as well as portable concession carts, and Texas Digital's VitalCAST digital signage solution was deployed to run 80 42-inch screens at both the permanent and portable concessions areas.
VitalCAST is a turnkey digital signage solution that lets users control a series of digital menu boards from one central location, combining regular menu items, limited-time offers, high-impact graphics, videos and more, the company says. Price changes and product offerings can be changed with a few clicks of the mouse and delivered instantly to any number of screens. In the case of the Alamodome, eight different restaurant concepts are being managed by VitalCAST.
Content-wise, the Texas Digital Creative Services team developed the overall look for each location's digital menus, utilizing color schemes and logos that were created for each stand concept. Within each brand concept, most of the menu boards deliver typical digital menu content, including menu items, prices, limited-time offers, and video and still images of food items. However, to further enhance the in-line experience, screens showing information and entertainment content are scattered into the mix.
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