News

Tennis Canada holds serve with digital signage

Tennis Canada will power its own place-based media network to better reach the tennis community, powered by ScreenScape digital signage software, according to an announcement from the company.

May 13, 2015

Tennis Canada will power its own place-based media network to better reach the tennis community, powered by ScreenScape digital signage software, according to an announcement from ScreenScape. The group will use the ScreenScape software solution to distribute rich media content, such as digital video, to screens inside local tennis clubs, or any of the thousands of venues that happen to already be using ScreenScape, the announcement said.

"Tennis Canada is breaking new ground when it comes to the ways in which we connect and communicate with tennis fans" said Mark Healy, CMO for Tennis Canada. "Online video and social media have become popular methods for Tennis Canada members to capture moments and share their excitement for our game. Naturally, we want to bring that excitement to tennis clubs right across the country, and integrate it into the events, the programming and the community-building we're doing at the grassroots level. Place-based media is one of the most powerful ways we can do this."

ScreenScape makes software that helps businesses connect and control screens over the Internet. Using ScreenScape.com they can then collaborate and share rich media, such as video, with audiences on location in a place of business. Brand marketers and retail networks use the technology to publish digital signage content on screens inside their stores, health clinics, university campuses and other kinds of venues, which use it to engage and entertain their visitors, the company said.

"Using ScreenScape we can keep members up to date on the latest tennis related news, tournament results, event announcements and so on," Healy said. "We can also use the tool to offer more compelling sponsorship opportunities to our business partners in a way that benefits everyone involved."