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Taxi digital signage just one example of Olympics marketing rush

August 7, 2008

USA Today: There's no getting way from digital marketing at the Olympics, even in local cabs. GE is running interactive ads on small screens embedded behind the front passenger seat of about 1,000 Beijing taxis. Riders can touch different sections of the screen to learn about GE's contributions in making the Games' venues eco-friendly. One in-cab video details GE's efforts to outfit the "Bird's Nest" stadium with rainwater recycling technology. Other digital marketing tactics include blogs from Olympians, YouTube video channels, digital games andOlympic footage shown on in-store digital signage.

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