News

Taiwanese firm adds Wi-Fi and GPS tech to audience measurement

March 20, 2011

Taiwan's eCAFtech, an audience measurement company serving DOOH network operators, DS integrators, advertisers and advertising agencies, announced today that it has now integrated Wi-Fi and GPRS with its audience measurement technology.

The company said the integration introduces new avenues to measure and transfer a display's audience data from anytime, anywhere, and introduces new concepts in audience measurement. The company was not clear about what those new concepts are.