News

TaDah, mobootic intro new LED-based digital signage system for small businesses

October 1, 2010

Two Western U.S. companies announced today the development of a new digital signage solution that they say will allow restaurants, retailers and other individual companies to create the kind of dynamic, large screen video display systems previously available only to Fortune 500 companies with six and seven figure budgets.

Los Angeles-based in-store, mobile and online promotions specialists mobootic and Las Vegas-based LED light panel manufacturer TaDah have jointly installed their first digital signage system of its kind at Bergamot Café in Santa Monica, Calif. The interactive video display system employs large LED light panels, designed to exhibit fine art, along with sophisticated media-management software and a rear-projection screen.

The video display system serves as the restaurant’s interactive menu board and also provides a hip ambiance in keeping with the restaurant’s location inside Santa Monica’s Bergamot Station artist's colony, the companies say, adding that the result is similar to the giant video displays used outside Las Vegas Casinos and at major trade shows, but at a fraction of the cost.

“This display system does what any good in-store promotion should; it creates an engaging and enjoyable experience for the customers, and it drives sales for the store,” mobootic founder Martin Libich said.

The Bergamot Café installation features two large LED light panels flanking a rear projection display screen. The restaurant’s fixed menu is displayed on the LED light panels, while daily specials are displayed on the central panel along with glossy photos of food items and other merchant-generated content. The restaurant’s owner can update the daily specials through a simple Web interface. In-store staff can modify the display with a few simple keystrokes, deleting menu items that are no longer available. The fixed menu panels can, themselves, be easily and inexpensively replaced to suit the restaurant’s needs.

Bergamot Café owner Jeff Stuppler says that the installation has been both an artistic and an economic success. “The screens literally stop my guests in their tracks,” he said. “They're beautiful, functional, scaleable and have elevated the image and uniqueness of Bergamot Café.”