DOOH Advertising

T-Mobile will acquire Vistar Media

T-Mobile entered an agreement today to acquire Vistar Media, a DOOH advertising solutions provider.

Image: Adobe Stock

January 13, 2025

T-Mobile entered an agreement today to acquire Vistar Media, a DOOH advertising solutions provider, according to a press release.

The acquisition will occur under the T-Mobile Advertising Solutions division, including access to Vistar's network of more than 1.1 million screens from approximately 370 media owners worldwide.

The transaction is expected to be completed in Q1 2025, with T-Mobile to pay approximately $600 million in cash, subject to closing adjustments.

"T-Mobile is always envisioning new ways to deliver for consumers and we see a tremendous opportunity to provide more relevant and personalized advertising," J.P. Colaco, SVP and Chief T-Ads officer at T-Mobile, said in the release. "Combining T-Mobile's customer-centric approach and its expertise as one of the nations most scaled marketers, with Vistar's leading out-of-home technology means advertisers can easily place their ads where they know their audience will be, improving every step of the customer journey. Together with Vistar, T-Mobile will deliver advertising solutions built by marketers, for marketers."

"We are excited to join T-Mobile, a brand that truly understands the power and potential of out-of-home advertising," Michael Provenzano, CEO and co-founder at Vistar Media, said in the release. "For 13 years, Vistar has pioneered using technology and data to transform OOH into a strategic and measurable channel. T-Mobile's belief in the future of OOH - and their decision to acquire Vistar - underscores the strength of this channel. Together, we have the opportunity to enhance our offerings for customers and partners globally and inspire brands to think bigger and redefine how they engage with audiences in the real world."