Customer Experience

Synect creates The Wish Factory for ill children in Connecticut

Provided

December 23, 2021

Digital signage and visual communications company Synect has collaborated with Make-A-Wish Connecticut to create The Wish Factory, a special digital experience for wish kids and their families, according to a company press release.

Make-a-Wish was established to grant wishes to children with critical illnesses. The Wishing Place is designed to be Make-A-Wish Connecticut's home for hope and healing, as well as its headquarters. Details of the Wish Factory are a secret to maintain a "magical experience for wish kids and their families," according to the release.

"The Wish Factory experience is a dream come true! The results amazed me, and I am thrilled about what the experience means for wish kids, the Wishing Place and our chapter," Pam Keough, Make-A-Wish Connecticut CEO, said in the release. "I believe this project will ultimately be a model for other chapters around the country. I appreciate Synect's inspiration and hard work."

Synect's studio and engineering team designed interactive experiences and components for The Wish Factory, including:

• Custom-built physical props combined with projection mapping and animation to inspire the children and their families.
• Inspiration for unique wishes from children to take amazing adventures, become heroes/heroines, meet inspiring characters, receive magical treats, and more.
• Bright, bold, inspiring visuals to engage and move children through the wish-making process.

"Creating a bit of magic for children is a cause close to all our hearts. Synect's studio and engineering team was delighted to use our knowledge creating airport experiences to create a magical place for Wish Kids and Make-A-Wish Connecticut," Yahav Ran, Synect CEO, said in the release. "We are grateful for the opportunity to create such a special experience and proud of what is in store for visitors to the Wish Factory."