News

STRATACACHE to showcase digital signage solution that responds to gestures at GlobalShop

April 15, 2013

STRATACACHE, a provider of scalable digital signage, content distribution and enterprise video acceleration, will exhibit its latest in-store digital media solutions at GlobalShop. The annual event dedicated to retail design and shopper marketing gets under way today at Chicago’s McCormick Place.

STRATACACHE will highlight its Digital Play solution. Digital Play displays high-definition, interactive product and brand messages, which are programmed to respond when a consumer interacts with sales and marketing content via motion-based gestures.

"GlobalShop attendees gather from around the world in search of the latest emerging retail trends to build successful brands," STRATACACHE CEO Chris Riegel said in a news release. "STRATACACHE's Digital Play solution provides just that — a revolutionary new way for consumers to interact with brands through the use of gestural interactive motions to heighten customer-brand interactivity."

The company's digital signage solutions are powered by ActiVia for Media software, which allows users to create, schedule, manage and monitor all digital marketing messages from any Web browser.

Learn more about digital signage software.