News

STRATACACHE names EVP of retail media networks

May 27, 2016

STRATACACHE, a provider of digital signage, media distribution and enterprise video acceleration technologies, has named Jeff Griffin as executive vice president of Retail Media Networks, according to a company press release.

Griffin has more than 25 years of experience in brand and sales management at Fortune 50 CPG and emerging-media companies. In this newly created position, Griffin will focus on business development within the managed network services area.

"Jeff will be a great addition to the team and will have a substantial impact on helping drive new wins and further STRATACACHE growth," said Chris Riegel, CEO of STRATACACHE. "With extensive merchandising experience from his time at Kellogg's, Nabisco, Nestle and P&G, Jeff brings key insights to the STRATACACHE team on the merchant point of view in the retail space as well as recent mobile and beacon experience from his time at InMarket."

Prior to joining STRATACACHE, Griffin led the creation of the world's largest digital place-based media network with more than 150 million weekly viewers across two continents, the world's largest mobile proximity network at retail reaching an audience of 2 million plus daily shoppers, and the nation's first national beacon-enabled digital place-based network, the release said. He was also a co-creator of the original shopper insights behind Google's "Zero Moment of Truth" for IPG Shopper Sciences.

Additionally, Griffin grew North American brands for Nabisco and Kellogg's in marketing and for Nestle and P&G in sales management.