News

Stratacache inks acquisition of Vertigo QSR digital boards

July 31, 2016

Digital signage company Stratacache has acquired the Vertigo QSR Outdoor Digital Menu product line from Civiq Smartscapes. The company is using this acquisition to position itself as the leader of integrated digital menu board hardware and software, according to a press release.

The outdoor digital board is designed to drive additional customers through the drive-thru in a speedier manner. "Outdoor digital displays can improve the customer experience by increasing drive-thru order speed and capturing insights that optimize training and order processing. New technology is enabling outdoor digital displays to deliver drive-thru margin per order, revisiting frequency and branding improvements." Lyle Bunn, digital signage specialist, said in the release. "Increasing view-ability and reliability while reducing costs makes outdoor digital signage a powerful asset for QSR success."

"The Vertigo outdoor LCD platforms have the unique patented Direct Air Cooling System," said Ralph Idems, managing director of sales of DOOH and transit for Civiq Smartscapes. "This is the most cost effective, reliable and energy efficient technology available. The system is easy to install, maintain and field upgrade. With many thousands installed around the world the platform is a proven performer and uniquely suited for outdoor menu board systems."