News

STRATACACHE, enVu solution lets movie-goers in on the action

April 16, 2013

Movie theaters have a new way of engaging and building relationships with their customers with the new collaboration between digital signage company STRATACACHE and enVu, an out-of-home interactive media company.

"Interacting with today’s sophisticated moviegoers is crucial for cinema owners and operators," STRATACACHE CEO Chris Riegel said in a news release. "The goal of our joint solution is to create immersive experiences that help the moviegoer feel a connection with the cinema and its brands, while facilitating a better customer experience."

The Digital Play solution, which the company showcased at CinemaCon, is specifically tailored for cinemas and displays interactive movie characters programmed to respond when a customer interacts with the content via motion-based gestures.

With the Digital Play experience, the company said, moviegoers can step into a character's role to fight villains and defend civilians — all by using gesture-based hand motions that let them experience a superhero's world firsthand.  

The floor-based system consists of depth cameras tracking particular movements and is typically a 6-foot by 8-foot mat, according to the release. The wall-based model, available in 2x2, 3x3 or 4x4 46-inch displays, is based on simple, infrared movement detection capabilities. 

New York City-based enVu is a wholly-owned subsidiary of STRATACACHE.

Learn more about interactive digital signage.