News

StrandVision enhances 'proof of play' for cloud-based digital signage software

June 26, 2013

StrandVision Digital Signage has enhanced its digital signage "proof of playback" feature for its electronic signage customers, the company announced. Proof of playback enables StrandVision Digital Signage subscribers to record, collect and analyze both the display frequency and duration of selected digital signage content pages, images, database records and videos. The enhancements include easier tracking selection for administrators and additional reporting capabilities, the company said.

The feature is intended to help companies and organizations that sell advertising on their digital media player displays that want or need to audit pages in order to certify that the particular digital signage content has been displayed, as well as for billing purposes.

Proof of playback is also valuable for employee communication of benefits and other human resources announcements to certify that necessary information is shared with employees during enrollment periods and to ensure that other regulatory or contractual communications requirements are met. Business marketing applications in specific industries, such as real estate, enable agents to let clients know the broadcast frequency of their listings as part of their overall marketing campaigns.

For large electronic sign networks with multiple groups of display screens, proof of playback can be set to report page displays by group. Proof of playback also tracks page frequency on the customer's website if the system is set to take advantage of this digital signage media player capability.

Reports can be viewed on the StrandVision content management portal and the raw data can also be downloaded as source data for invoices, graphs, presentations and reports.

"Our customers tell us that the proof of playback capability is a helpful tool to generate revenue from their digital media networks," said Mike Strand, StrandVision founder and CEO. "It's also a way for them to fully realize the potential of their StrandVision Digital Signage to support advertising and become an integral part of their overall employee communications mix."

Proof of playback is available immediately as a free digital signage capability for all StrandVision Digital Signage subscribers with streaming video and higher packages.

Learn more about cloud-based digital signage.