Storestream, Quividi announce strategic partnership

Storestream Metrics and Quividi recently announced the formation of a strategic partnership in North America to help digital media network owners and operators bring quantitative intelligence and analysis to maximize or optimize the media value of their digital communication strategies.

The companies will jointly offer a platform and a methodology to analyze human behavior in front of out-of-home displays and to fine-tune the efficacy of the associate communication strategy, according to a joint release.

Quividi, an international audience measurement company with more than 60 customers in 20 countries worldwide, provides a software solution that uses video analytics to count and qualify viewers with respect to a point of interest, such as screens, posters, end caps, windows, etc.

Easy to deploy and sporting extremely fast reactivity, Quividi's solution delivers the key metrics needed to assess the real impact of communication vehicles; metrics include the number of opportunities to see, the number of actual viewers, their dwell time, attention time, and optionally their gender and age class, according to the company.

Quividi's back-office offers a robust data mining platform, easily customizable to aggregate and display the metrics at various levels of detail and over specific periods of time; more than 160 million audience events coming from more than 400 sites are currently accessed and used by Quividi's customers on the platform, said the company.

Minneapolis-based Storestream Metrics is a consulting and analysis firm founded by Adrian Weidmann, an industry veteran who has extensive experience with some of the largest digital signage companies in North America, particularly in retail environments, according to the company. Weidmann has developed a unique methodology and process using patent-pending algorithms to project the business feasibility of a proposed network, according to the company.

Additionally, further designs provide quantitative intelligence to optimize the value of the published media. Adrian Weidmann recently co-authored the popular "Lighting Up the Aisle, Principles and Practices for In-Store Digital Media," a book that highlights key insights for successfully deploying a customer-centric in-store digital media network with a particular focus on the importance of measuring and optimizing impact.