Software

Steady Brand, Custom Channels team to expand solutions range

Image: Steady Brand

October 1, 2026

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Steady Brand, which provides commercially licensed background music, overhead announcements, on-hold messaging and digital signage, has joined the same ownership group as Custom Channels.

As sister companies, the two organizations expand their range of business music, signage, media and AV installation solutions, according to a press release.

Steady Brand will operate exclusively through dealers and integrators, while Custom Channels will focus primarily on direct and national accounts, strategic partnerships, and technology integrations.

Central to the relationship is Custom Channels' role as Steady Brand's business music provider.

"We're excited to welcome Steady Brand into the family," Joe Comer, CEO of Custom Channels, said in the release. "Steady Brand has tripled their recurring revenue over the last few years on the strength of dealers with deep relationships in the communities they serve."

Through the relationship with Custom Channels, Steady Brand dealers now have more ways to address customer requirements across music, hardware, and business media services while creating additional recurring revenue opportunities.