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'Star Wars: The Force Awakens' to digital signage on the red carpet

Digital signage from display solution provider Christie created a "unique experience" for guests attending the world premiere of "Star Wars: The Force Awakens" by providing a sea of red carpet displays, the company said.

December 16, 2015

Digital signage from display solution provider Christie created a "unique experience" for guests attending the world premiere of "Star Wars: The Force Awakens" by providing a sea of red carpet displays, according to an announcement from Christie.

Almost 400 Christie MicroTiles formed a backdrop to the red carpet walkway, and 18 Christie LCD panels graced the red carpet and photo locations throughout the premiere of the movie in Los Angeles, the company said.

"Disney and Christie have been sharing projection and display ideas and innovations for several years now to provide audiences with unparalleled movie-going experiences," said Michael Kern, Disney's VP of special events production and technical services, "so there was no question regarding who we would enlist to provide spectacular red carpet displays to make this a special night for everyone attending."

The Christie team provided technical consultation at every stage of the installation, from concept creation, to pre-staging, onsite setup and delivery, according to the announcement. To ensure this specific live setup went well and faced with an aggressive timeline, Christie pre-configured and staged much of the equipment in the company's Cypress, California, headquarters days beforehand. Christie's coolux Pandoras Box Media Servers powered a variety of displays including the 388 Christie MicroTiles that formed a back drop to the red carpet walkway and 18 Christie LCD panels at the red carpet and photo locations throughout the premiere.

"Christie projection technologies have powered some of Disney's most famous world premiere events, including 'Pirates of the Caribbean' and 'High School Musical,'" said Sean James, vice president, Christie Global Professional Services, "so it was totally in keeping with our commitment to our esteemed customer to pull out the stops to support the premiere of 'Star Wars: The Force Awakens.'"