DOOH Advertising

StackAdapt intros map-first UI, unified workflow capability

Photo: StackAdapt

November 4, 2025

StackAdapt, an advertising and marketing technology provider, has enhanced its DOOH solution with map-first DOOH planning and unified workflow capability.

The enhancements streamline every stage of campaign planning, activation and reporting, to help advertisers launch faster, target more precisely and prove real-world impact, according to a press release.

Advertisers now have full visibility and control, from discovering high-impact screens and forecasting inventory availability and pricing, to creative approvals and reporting.

"Our DOOH platform reflects our commitment to making the channel more efficient, measurable, and scalable," Greg Joseph, VP of inventory at StackAdapt, said in the release. "By pairing a map-first planning experience with creative transparency — revealing why ads are rejected and by which media owners — we give advertisers the clarity they need to move fast and confidently align with major events, reaching audiences at the moments that matter most."

The interactive, map-first interface lets advertisers visually explore and filter inventory by location, media owner and venue type, replacing spreadsheets and static lists with real-world context.

"StackAdapt's DOOH platform makes it easier for advertisers to prove real-world ROI," Leo Gonzalez, senior director programmatic/direct IO at Wpromote, said in the release. "The platform now provides both the visibility and efficiency we need to integrate DOOH into a broader media mix with measurable results."