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SpinetiX and AMX joining forces for digital signage advances
September 8, 2010
Technology solution provider AMX today announced a technology sharing partnership with Swiss digital signage manufacturer SpinetiX.
The collaborative relationship will allow both to leverage their areas of expertise to develop digital signage advancements, the companies say.
SpinetiX manufactures digital signage players, including the Best of InfoComm 2010 award winner, the HMP100 Hyper Media Player; and AMX has more than 28 years experience in centralized control of devices and engineering solutions for simplified management of AV and IT devices and networks.
The companies say they plan to create together next-generation digital signage solutions that can create multi-sensory, interactive experiences for viewers. "As a leader in cutting-edge digital signage solutions, SpinetiX is pleased to team with another leading technology brand, AMX, in a collaborative working partnership," SpinetiX CEO Yann Guyonvarc'h said. "As the digital signage market is really coming into its own we look to deliver advances from combining the technologies that significantly impact the market and pave the way for a new generation of digital signage capabilities." By combining digital signage with centralized control, customers will be able to create a total environmental and interactive experience, the companies say. For example, when a user passes near a digital sign, an audio clip can beckon them to approach. As the viewer steps up, lighting changes can draw their attention to the message on the display. Other features, such as a puff of air or a scent spray, can engage all the viewers' senses rather than just sight. All of these actions can be configured to measure and provide data, both on viewer activity, and on viewer behaviors such as product purchase.
"SpinetiX digital signage technology combined with AMX's extensive system integration and product testing processes will result in innovative solutions for the marketplace," AMX chief technology officer Robert Noble said.
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SpinetiX
At SpinetiX, we inspire businesses to unlock the potential of their story. We believe in the power of digital signage as a dynamic new storytelling platform to engage with people. For more than 15 years, we have been constantly innovating to deliver cutting-edge technology that helps our customers shine.
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