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Spending on alternative media jumps 22 percent
March 26, 2008
AdAge: Spending on alternative media hit $73.43 billion in 2007, a 22 percent increase over the previous year, and will continue to grow, according to PQ Media's Alternative Media Forecast: 2008-2012. The research firm tracked 18 digital and nontraditional segments, with a combined 16.1 percent of total advertising and marketing dollars in 2007.The forecast predicts a 20.2 percent increase over the next year, to a total of $88.24 billion, and a compounded annual growth rate of 17 percent for 2007-2012, reaching $160.82 billion. By then, alternative media will represent 26.6 percent of all advertising and marketing dollars.
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