Customer Experience

Spectrio to reach 150K clients with Automotive Broadcasting acquisition

Provided

July 8, 2021

Spectrio, a producer of customer engagement technology, has acquired Automotive Broadcasting Network, an auto dealership digital signage company based in Jacksonville, Florida, making Spectrio the largest digital signage software provider in the automotive industry, according to a company press release.

The acquisition gives Spectrio more than 150,000 clients from local businesses to global brands.

The acquisition will allow ABN clients to integrate their messages and brands across customer touchpoints using Spectrio's engagement technology that includes interactive kiosks, on-premise messaging and music, on-hold, wi-fi and scent marketing. Spectrio clients will gain enhancements for digital services, additional communications capabilities, and expanded third-party and internal software integrations, said Dax Brady-Sheehan, Spectrio CEO.

"We are excited to bring on the ABN team as we accelerate Spectrio's #grow2021 campaign," he said in the release. "Their deep understanding of the complex and ever-changing needs of the automotive industry will be an unparalleled resource for our internal teams and our automotive clients," "As we integrate features and functions of ABN's software across Spectrio's platforms, we'll be able to develop more dynamic and engaging customer experiences and internal communications tools for clients in any industry."

ABN also offers sales performance management software designed for auto dealerships.

"Partnering with Spectrio is wonderful because it not only allows us to bring more value for our industry clients, but also gives our team additional opportunities to share their expertise with a wider market," Jerry Daniels, ABN president and CEO, said in the release. "We look forward to engaging in some new and exciting projects with Spectrio as we join them on their high-growth trajectory."