Content

Social media fuels OOH visibility according to OAAA, Harris Poll

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October 6, 2022

TikTok and other social media platforms are a major source of OOH ad visibility, according to a press release from OAAA, in partnership with Harris Poll, regarding a report titled "OOH Consumer Insights & Opportunities Q4 2022: Social Media."

The research found that 82% of TikTok users report frequently noticing OOH ads in content in their feeds, with nearly identical impact reported by Facebook and Instagram users. More than 75% of Snapchat and Twitter users report the phenomenon.

"Creators are posting more out-of-home messages across their social media channels, meaning the stronger the creativity the greater likelihood for amplification," John Gerzema, CEO at The Harris Poll, said in the release. "From TikTok to Instagram, OOH executions take on additional legs when the ideas create engagement and sharing. The best OOH also generates likes and clicks."