Display Technology

SNA Displays overhauls video experience at Michigan State’s Spartan Stadium

Photo: SNA Displays

September 23, 2025

Michigan State University launched its 2025 college football season with a completely overhauled video experience at Spartan Stadium.

SNA Displays provided 15,000 square feet of LED display technology, including multiple videoboards at each end zone and LED ribbons throughout the stadium, according to a press release.

Technology consultant Anthony James Partners provided design, procurement and construction administration services, supporting the university throughout the process of selecting SNA Displays' 10 mm Empire Exterior line of LED video display technology for the project.

"After partnering with AJP and Michigan State to upgrade the Breslin Center, we were thrilled for the opportunity to do the same for one of college football's premier venues," Barbara Barry, director of sports and live events at SNA Displays, said in the release. "The new video display systems at the historic Spartan Stadium create an electrifying experience for MSU fans while also providing key revenue opportunities."

For the fan experience at Spartan Stadium, SNA Displays retrofitted the primary videoboard behind the south end zone, twin videoboards and a monster fascia display at the stadium's north end, and several field-level LED ribbons while also making further improvements to the athletic program's content management and broadcast capabilities.

In addition to improved clarity with a higher resolution, the size of the south end zone board was increased by approximately 1,000 square feet. The new videoboard measures 47 foot tall x 132 foot wide (1,440 x 4,032 pixels) for a total surface area of 6,250 square feet.

Behind the north end zone, the new-and-improved Monster Ribbon Board is a 10-foot-tall, curved video screen that runs 450 feet (912 x 2,880), connecting two more video scoreboards at the northeast and northwest corners of the stadium. Each of the north end videoboards is 31 foot 6 inches x 52 foot 6 inches (960 x 1,600).

The overhaul also included three field-level displays: a 5 foot 6 inches x 94 foot 6 foot (168 x 2,880) LED ribbon at the south end and two 3 foot 11 inches x 38 foot 10 inches (120 x 1,184) at the north end.

In addition to fabricating new Spartans logos and LED-illuminated channel lettering for the new signs, Eastern Sign Tech provided demolition and installation services.

"Like every project, there were challenges along the way, but the upgrades were ready in time for opening day," Jeremy Lomax, senior project manager at AJP, said in the release. "We're very pleased with how the project turned out and are always proud to partner with MSU. SNA Displays did a great job managing the installation, and their team was consistently well-prepared and on top of the project."