Display Technology

SNA Displays brings rainforest to Dallas World Aquarium

Provided

November 9, 2021

The Dallas World Aquarium, comprising two city blocks in downtown Dallas, is an interactive jungle and aquarium that recently completed construction on the Cloud Forest Trek exhibit, according to a company press release.

The third-floor rainforest attraction is a multi-sensory experience featuring a three-toed sloth from Costa Rica, and the Southern Pudu, the world's smallest species of deer. The exhibit also highlights numerous threatened frog species from the Andean cloud forests in Colombia, Ecuador, and Peru.

The zoo collaborated with SNA Displays, a digital display producer, to create a wall-to-wall, floor-to-ceiling LED video screen that simulates a rainforest experience, transitioning from day to night. SNA Displays manufactured the large format videowall, which features footage of the South America rainforest where the aquarium has on-going conservation efforts.

"I wanted our guests to get lost in the rainforest," Daryl Richardson, the Aquarium's founder, said in the release. "The videowall brings to life the exotic beauty of the rainforest and, paired with the natural elements in the Cloud Forest Trek, creates a truly panoramic experience."

The display, which stands nearly 25 feet high and 52 feet wide, comes from SNA Displays' BOLD Interior series of LED displays. Featuring a pixel pitch of 4.0 millimeters, the video display has a resolution of 1,890 by 3,960 pixels and is comprised of just under 7.5 million total pixels.

"I can honestly say this is the first time I've been involved in integrating our display technology within jungle foliage," Nicole Rotyliano, project manager for SNA Displays, said in the release. "This LED technology blends seamlessly with the rainforest environment and really provides visitors with an immersive visual experience. With the ability to show realistic scenic backdrops for the animal habitats, the depth of field provided to visitors is absolutely stunning."

The Dallas World Aquarium is located in the West End Historic District of downtown Dallas at 1801 North Griffin Street. Originally converted from a warehouse in 1992, the Aquarium has continued to expand its operations to nearby buildings, creating space to exhibit more wildlife and fauna.

Audio-visual integration and installation assistance was provided by Ford AV, a commercial integrator of AV technologies.

SNA Displays is based in New York City. Ford AV, formed in 1973, designs, installs, rents and services professional sound, video and lighting systems for education, corporate, government, houses of worship, entertainment and sporting venues.