Retail

'Smart store' AI platform aims to revolutionize customer experience

Provided

October 4, 2021

Veea Inc., providers of integrated smart edge connectivity, computing and security technologies, and iFree Group, a conglomerate providing global connectivity, have launched Trollee, a "smart store" platform, at Qualcomm's Smart Cities Accelerate 2021. The event is being held at Qualcomm's headquarters in San Diego Sept. 28-29, according to a company press release.

Trollee is a smart shopping cart platform, developed by iFree Group, that offers smart retail solutions through leveraging hybrid edge-cloud computing, IoT, AI, indoor positioning systems, contextual digital advertising and other technologies from Veea's VeeaHub platform. The solution is aimed at big box and supermarket retail and aims to bridge online-to-offline customer experiences.

"Retailers must join the digital transformation revolution in order to grow in today's hyper-competitive markets," Allen Salmasi, founder and CEO of Veea, said in the release. "This breakthrough innovation provides all of that in a fun, easy to use, interactive and immersive way, with the ability to share those experiences with friends and family members in real-time, which can make the in-store ads and promotions go viral and, at the same time, keep customers coming back for a more fun-filled shopping experience."

VeeaHub is a Smart Computing Hub product platform, with a unique software architecture and a comprehensive range of wired and wireless connectivity, supported by cloud-based network management, monitoring and maintenance services. Advertising content, special offers and/or coupons for products in the store are cached on VeeaHub units and are delivered when a shopper is in proximity of the advertised products. Shoppers can find what they need while checkout is streamlined, reducing staffing requirements. Based on shoppers' journeys through the store, retailer's planograms can be optimized for most shoppers through machine learning and AI.

Trollee trials underway in Southeast Asia, China, and Japan are garnering positive feedback from major retailers, according to the release.

"This is a revolutionary technology that truly enhances revenue opportunities for the hypermarket retailers. TROLLEE can be fitted to existing shopping cart stock, giving retailers significant cost savings and an immediate roll out that will quickly cover their initial investment," Soh Wei Hong, CTO of iFree Group, said in the release. "Trollee is driving martech, edge AI, data intelligence, smart iOTs, AR spatial computing, and omnichannel to push smart retail technology to the next level."

Veea is redefining and simplifying secure edge computing that improves application responsiveness and reduces bandwidth costs.

Veea was formed in 2014 and is headquartered in New York City, with engineering offices in Bath, U.K., and Iselin, New Jersey, along with sales and support offices located throughout the U.S., France, South Korea, and Brazil. With operations in 34 countries, i-Free Group has 24 regional offices and six in-house teams in China, Hong Kong, Japan, Malaysia, U.K., and the U.S.