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Signagelive showcasing SoC digital signage at ISA Expo 2013

April 2, 2013

Signagelive, a global technology company specializing in developing cloud-based digital signage applications, will be demonstrating its latest dynamic signage capabilities, including its support for Samsung's new Smart Signage platform, at this year's International Signage Association Expo, according to a company announcement.

Signagelive also will be presenting its new range of plug-and-play applications with ready-to-use templates for different vertical markets, including quick-service restaurants, retail, education and corporate enterprise.

The company said those apps require no technical expertise, enabling static signage companies to integrate dynamic signage applications with existing offerings and run engaging campaigns. Content can be managed and updated centrally or locally via different devices including smartphone, tablet or screen remote control unit.

Targeted content, such as seasonal promotions or nutritional facts can be configured to display on different screen types, depending on size, location and/or target audiences. Furthermore, content can be scheduled to dynamically update depending on factors such as geographical location, time of day and updates to external data sources.

All applications are written in HTML5, and are fully compatible with Samsung's new line up of Smart Signage Displays and include innovative features such as drag-and-drop functionality, QR code support and management integration for widgets such as Twitter or Yahoo Finance.

All software and applications are hosted in the cloud, which eliminates the need for onsite media players resulting in lower operational costs, reduced energy consumption and rapid ROI.

"We are really excited about our new turnkey applications because they offer resellers of traditional signage an easy-to-use, powerful and affordable solution to bring to their customers," said Raffi Vartian, chief operating officer of Signagelive, in the announcement. "The digital signage market is rapidly moving to non-PC playback devices and the savings made by not installing onsite management software can be reinvested in the latest digital signage technology. This in turn provides a better user experience which helps improve brand loyalty and ultimately results in increased profitability."

The company has recently been selected by Samsung as a key partner to support its new Smart Signage platform, which is being launched to the public in May. Formal collaboration between both companies was announced in January at a press conference in Amsterdam.

The ISA Expo is scheduled to take place at Mandalay Bay Convention Center in Las Vegas from April 3-6.

Learn more about cloud-based digital signage.