News

Signage solution powers real-time content customization

July 11, 2017

Allure, a Christie company, plans to display its Data Driven Digital Design content automation platform at the Association of Luxury Suite Directors Conference from July 10 to 13 in Miami. The solution is designed specifically for stadiums and arenas, according to a press release.

Allure designed its platform to utilize point-of-sale data, sales, demographics, weather feeds and other information to update or adapt content in real-time, according to Doug Starr, executive vice president of business development for Allure.

Allure has provided digital signage solutions for more than 40 major league venues and has created millions of transactions annually, according to the release.