News

Signage company rolling out digital signage to its retail clients

AdMart leveraging Mvix digital signage systems to equip client retail locations nationwide.

December 2, 2014

AdMart Custom Signage, a division of Identity Group, has partnered with Mvix to install in-store digital signage systems across client retail locations, Mvix announced today. The digital signage screens will be utilized for highlighting products, services and in-store promotions.

As a part of the digital signage rollout, AdMart will equip these retailers with state-of-the-art, cloud-based digital signage and menu boards while continuously updating and managing informational content on each screen throughout the day.

AdMart offers custom signage solutions to the retail industry in more than 3,000 retail locations, specializing in a variety of base materials, illumination, digital printing, hardware and creative services. The partnership with Mvix enables AdMart to offer creative services and professional management of digital signage display boards to its clients, the announcement said.

As a part of this latest project, the digital signage screens will be leveraged to promote the brand by highlighting advertising messages across multiple locations. The corporate installation team goes out and builds out the complete store, including system setup and installation. "We hang the display screen, connect the HDMI and CAT5, and it works. It's a very easy installation process," said Brian Wright, AdMart's national manager for Southeast and East Central states, in the announcement.

The rollout, which started in August, is expected to continue over coming months with the opening of 30-50 new stores by next year, while also retrofitting existing locations. The cloud-based management software is used to remotely manage promotional content, with the store owner managing their local in-store pricing on the digital signage screens.

"Use of large-panel digital screens to display dynamic content in place of traditional printed signboards helps keep the information fresh and relevant," Wright said. "The system has performed beyond our expectations and the price point is great and our clients are happy. Mvix has been very responsive throughout the process."