News

SeeSaw upgrades online media planner for digital signage

March 4, 2008

ORLANDO, Fla. — SeeSaw Networks has announced that it released the next generation of its online planning service, SeeSawAds.com. New services such as Life Pattern Planning, trade area targeting, improved campaign optimization and customized proposal generation are now available for media agencies to provide media plans across SeeSaw's network of 22,000 digital signage locations.

SeeSawAds.com allows media planners and SeeSaw's sales teams to explore inventory, create a customized campaign and generate a client-ready proposal for advertisers in a short amount of time.

"Our family of agencies delivers more efficient digital out-of-home media plans with better and more consistent measurement to our advertisers using SeeSaw's technology," said Tim Hanlon, executive vice president of ventures at Denuo. "Ultimately, this technology coupled with SeeSaw's vast network data allows us to deliver improved customer service to our clients."

Hanlon's agency has used SeeSawAds.com for national digital signage advertising campaigns with Disney and Zenith Optimedia and has bought customized media plans for Verizon.

A new feature of the site is Life Patterns, which allow media planners to plan against specific audience segments. Using Life Pattern Marketing methodology, SeeSaw identified and introduced life patterns such as Hispanic families, young urban professionals, entertainment fans, nightlife enthusiasts and families on-the-go, providing media planners with pre-defined media packages that they can use as-is to target specific people or customize to make their own Life Patterns.