SeeSaw partners with Alchemy for content creation

LAS VEGAS — SeeSaw Networks announced a partnership with Alchemy to assist media planners using SeeSaw Networks with the creation of content for dynamic digital signage. Alchemy's expertise is in providing advertisers with content creation economies by adapting and re-purposing elements from existing video, graphics, text, photography, animation and audio to engage targeted audiences.

"As the dynamic digital signage industry surpasses the $1 billion mark, a fundamental requirement of its continued growth is improving the quality of content," said Lyle Bunn, strategy architect at Alchemy. "SeeSaw and Alchemy's partnership gives advertisers access to a combination of creative tools and an extensive network necessary to fully take advantage of what this market has to offer."

"Alchemy brings a high level of creative expertise to the marketplace. This expertise can be leveraged by marketers to capture and engage consumers where they are every day," said Jeff Dickey, co-founder of SeeSaw Networks. "Appropriate editorial and creative content dramatically improves the impact of digital signage, benefiting advertisers, network operators and location providers alike. We are thrilled about working with Alchemy to further develop the impact of this exciting new media."