News

SeeSaw Networks joins OVAB

November 6, 2007

SAN FRANCISCO — SeeSaw Networks announced that it has joined the Out-of-Home Video Advertising Bureau. As a member of the industry organization, SeeSaw will work with the existing membership on the development of standards for the rapidly growing industry.

"Formalizing creative standards and streamlining the planning and buying process are major hurdles that face all media companies within this burgeoning industry," said Bob Martin, vice president and group communications director for Universal McCann and member of OVAB's advisory board. "Having digital outdoor's foremost planning and buying tool as a core OVAB member will in turn help to expedite scalability and accountability — key priorities for agencies and clients."

SeeSaw will work closely with other member companies to develop standards for how impressions are measured and to provide transparency in digital out-of-home campaigns. As an aggregator of digital signage networks, SeeSaw already collaborates with networks in retail, hospitality, airports, universities, medical offices, travel centers and other places where people are, as well as media agencies and out-of-home buying agencies on the integration of technology and processes.

"OVAB's goals are strategically aligned with our objective of making digital out-of-home a part of the media mix for large brands and national advertisers," said Peter Bowen, chief executive officer of SeeSaw Networks. "We see industry-wide standards as a requirement for adoption of the medium by the majority of advertisers."