News

SeeSaw inks digital signage deal with AOL's Patch hyperlocal news sites

July 11, 2011

Digital place-based media company SeeSaw Networks today announced that it has partnered with AOL's Patch to distribute hyperlocal content on SeeSaw's digital out-of-home networks. Through this partnership, Patch will provide newsfeeds to SeeSaw's digital place-based venues.

Patch, part of AOL Huffington Post Media Group, is a community-specific news, information, and community platform in more than 800 regions.

"Branded content is a core part of our strategy," said Monte Zweben, founder and Chairman of SeeSaw Networks, in today's announcement. "By adding the highly relevant and unique Patch content, SeeSaw's viewing audience will be more engaged — boosting our network's advertising effectiveness. Relevant hyperlocal news is the perfect addition to SeeSaw's places."

As a result of this partnership, SeeSaw will offer Patch content to digital placed-based media networks in thousands of locations nationally. Featured at doctor, dentist and vet offices; specialty retail locations; public places; health clubs; kid gyms; grocery stores; bars and restaurants, amongst others, these networks reach audiences such as "Alpha Moms," "Mobile Millennials," "College Students" and "Urban Dwellers."

The content will feature news items from Patch sites, with a call to action to see more of the story by visiting the local Patch site. Since the SeeSaw network screens are in and around the communities Patch serves, Patch's targeted content should be of great interest to these audiences.

"We want Patch content to be available everywhere, and partnerships like this one with SeeSaw support our mission to provide relevant, interesting information to our communities nationwide," Warren Webster, president of Patch Media, said in the announcement. "We are eager to see SeeSaw's technology in action to connect residents with important local news and information from Patch."