News

SeeSaw inks backstage pass deal for digital signage content

August 21, 2011

Digital place-based media company SeeSaw Networks recently announced that it has signed a content agreement with Om Records, a San Francisco-based music and lifestyle company, that will give SeeSaw access to air exclusive content such as artist interviews and backstage footage through its place-based media network.

According to the announcement, Om Records boasts a catalog of more than 475 releases and thousands of controlled masters. With four distinct record labels under its wing, Om has a diverse catalog spanning across many genres. Artists on Om Records include Grammy award-winning Dirty Vegas, Grammy nominee Groove Armada, Underworld, Bassnectar, Mark Farina, Samantha James and Miguel Migs. The Om Hip Hop label features a unique roster of artists including People Under the Stairs, Zion I & The Grouch and J Boogie. The "Child's Play" and "Smoke N' Mirrors" imprints focus on the emerging electronic artists in the genres of electro, techno & house.

As a part of this agreement, SeeSaw Networks and Om Records will produce a short-form video series entitled "Backstage Pass," featuring interviews, behind the scenes footage and music video clips from its featured artists, capturing the quirkiness of bands at their soundchecks. SeeSaw will exclusively distribute the show through its vast place-based media network.

"Rich and compelling content is the key ingredient for high audience engagement in any media," said Monte Zweben, founder and chairman of SeeSaw Networks, in the announcement. "The artists at Om Records have a very loyal fan base of music lovers that are passionate about their groove and are on the cutting edge of hip trends. I am very excited to partner with Om Records to bring such high value branded content to our network".

"The breadth and depth of SeeSaw's network is impressive. We are thrilled about our agreement with them," Om Entertainment Group CEO Chris Smith said in the announcement. "This relationship will not only allow us to create some very exciting backstage content for SeeSaw, but it will also provide increased exposure to our artists and to our record label."

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