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SeeSaw adds three New York transit-focused digital signage networks

December 8, 2008

SAN FRANCISCO —SeeSaw Networks, a media company offering a network of place-based digital video advertising, today announced new partnerships with three transit-related digital media networks in New York. Combined, these networks add more than 1,000 new locations that touch New Yorkers during their busy day.

The new networks, Showcase Media Group, the Affinity Ferry Network and City 24/7, which add taxis, ferry terminals and train stations to SeeSaw's already extraordinary reach within the New York market, will enable advertisers to intercept commuters, business professionals and tourists in their daily routines.

Coupling these new locations with SeeSaw's other metro New York locations such as bars, health clubs, retail stores, cafes and restaurants, enables advertisers to grab New Yorker's attention not only on their way to and from work, but also while they're out having fun, shopping, socializing and working out.

SeeSaw's behavioral marketing approach encourages advertisers to run digital video ads in places where people go during their daily lives. By running ads across a variety of places where an advertiser's target audience goes, the frequency of exposure to ads creates a perception of ubiquity for a brand and increases the likelihood of reaching people in-market for a product or service. Research from OTX, a global consumer research and consulting firm, shows that place-based digital video advertising reaches people like busy moms, college students and young urban professionals in six to eight different types of locations during their weekly routines.

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"Using our taxi media as part of SeeSaw's digital video network, media planners have a new venue to connect with affluent urban viewers," said Jason Powers, director of business development at Showcase Media Group. "The strength of SeeSaw's national media footprint and their focus on Life Pattern Marketing are a natural fit with our focus on delivering content and programming tailored to the New York lifestyle."

SeeSaw provides a comprehensive media solution for place-based digital video advertising through its extensive affiliate partner network of more than 40 digital media partners and its unparalleled campaign planning and optimization technology. SeeSaw's new partners reach a new set of locations in the New York market: Showcase Media Group offers advertising in approximately 1,000 taxis as people travel across town; the Affinity Ferry Network offers access to two ferry terminals servicing commuters from New Jersey; and City 24/7 is rolling out digital video advertising in phone booths across the city, primarily in train stations and other transit centers.

"We continue to rapidly expand our network of affiliate partners, providing advertisers with the greatest number of touch points throughout the day for them to cost-effectively reach their target audiences," said Rocky Gunderson, vice president of network development and marketing for SeeSaw Networks. "Our growth is fueled by advertisers and agencies who recognize our scale, and our life pattern marketing methodology allows them to deliver the most relevant and impactful messages to the right people in the right places."