News

SeeSaw adds 5 health networks

October 28, 2008

SAN FRANCISCO — SeeSaw Networks announced new partnerships with 5 health-and-wellness networks.  These networks are uniquely positioned to help advertisers connect with their target customers in locations where they are most likely to be receptive to messaging related to health and wellness. With these new networks, including Wellness Health Education Network, Medlink TV, NobelVision Network, Sports Retail Network and Sports Fitness Interactive, SeeSaw now has over 3,500 health and wellness locations delivering more than 16-million weekly gross impressions at medical offices, health clubs, dental offices, grocery and health food stores, juice bars and other related locations.

SeeSaw provides the industry's most comprehensive place-based digital video advertising solution through its extensive affiliate partner network and its proprietary campaign-planning and optimization technology. With more than 40 affiliate partners, SeeSaw enables advertisers to plan a single media buy on par with the scale of national TV, across a complete "life pattern" to reach consumers engaged in related behavioral patterns.

"SeeSaw allows advertisers to intercept health-conscious people in their daily routines," said Peter Bowen, chief executive and cofounder of SeeSaw. "Never before has it been so easy and cost effective for advertisers to reach such large numbers of highly receptive consumers."

About the new health-and-wellness netorks:

• WHEN: The Wellness Health Education Network provides information, education and advertising to consumers through a national network of fitness facilities. WHEN offers advertisers multiple ways to convey their message — standard ads, sponsored content, literature distribution — enabling advertisers to reach health-conscious consumers in an uncluttered environment at a time when their health and wellness is top-of-mind. 
• MedLink TV: Endorsed by some of the country's largest medical societies, MedLink TV is deployed in the waiting rooms of medical offices and clinics across the country, comprising one of the foremost out-of home broadcast networks. Offered by parent company MedLink International Inc., a leading healthcare IT company, MedLink TV strives to provide patients with thought provoking, entertaining and informative healthcare-related programming. 
• NobelVision Network: A customized channel of dental healthcare information specifically designed to educate the patients of Nobel Biocare's customers on their dental options by delivering quality educational, informational and entertainment segments via an IP-based, networked narrowcast system. Presented on large flat-panel screens installed in dental offices, the NobelVision Network provides a unique opportunity for advertisers and content partners to market their products and services to a targeted, health-conscious audience with known demographic and statistical data.
• Sports Retail Networks (SRN): With the launch of The Golf Network, SRN has become the leading place-based multimedia provider in the sports, fitness, and health sectors. SRN provides a unique platform for advertisers and retailers to harness the power of OOH multimedia. 
• Sports Fitness Interactive (SFI): With the help of interactive technology provider eyemagnet, Sports and Fitness Interactive (SFI) will deliver an innovative advertising platform for athletic, sports and fitness-related brands. SFI has had strong interest from top tier sports brands interested in advertising within this highly competitive retail environment, and engaging campaigns will be delivered with a strong mobile focus. A unique mobile and digital signage application created by eyemagnet, OnDemand TV, will be rolled out to preferred networks, the first being TAF TV, the network of screens installed in specially selected Athlete's Foot stores.